Youtube Seo guide

First thing’s first – you need a Video

How hard can that be? The average smartphone today has video capability. Or buy a webcam – it doesn’t cost that much. Plus, almost all laptops have one. Video content creation has never been this easy. Why should you start bothering to create videos to penetrate the Youtube search market?

Here are some statistics to start with:

3.7 Billion Youtube searches per day as of March 2010 according to comScore
48 Hours worth of Video uploaded every minute on May 2011
More than 3 Billion views every day
13 million hours worth of video uploaded in 2010 alone
700 billion video playbacks in 2010
Youtube owns 10% of the entire Internet Traffic
Applying SEO to your Youtube Video

There are two categories in Youtube ranking factors. There’s your Video Content and then there’s your User Engagement. These two things make up pretty much most of your Youtube SEO. You see, Youtube’s search engine does not work like how Google does. Youtube’s search engine cannot directly tell if your keywords are inside the video. It cannot directly tell if your video is relevant to the tags you put in. So what exactly does it use to know which videos rank first?

Video Content Factors
Title
Description
Tags
Transcription
Channel Authority
Content Delivery

This is the foundation of your video’s Youtube SEO. It deals with all factors under your control as the publisher – much like how on-site optimization is to SEO.

Get all of these factors right, and you can be ranking top spot even without hitting high on your User Engagement factors.

Title


The Title of your Youtube video is one of the direct, hard-hitting factors where you can put your keywords in. It’s arguably the most important thing in your Youtube SEO. Your Youtube video’s Title greatly affects your Click-through rate (CTR) as it appears in a very prominent place in the Youtube Search Results Page (YSRP).

Of course, you shouldn’t use a Title for the sake of Youtube Search Rankings and sacrifice relevance. Google owns Youtube and Google is all about dishing out the best, most relevant results to its users.

Key takeaway: Put your keywords in the title tag. Make sure it’s relevant and it’s what best describes the video.

Description


Your Youtube video’s description is really the only place to describe what your video is about. This is mostly for people who are searching in the Google Search engine results page:



Or people who are searching in the Youtube Search Results Page:



Its primary purpose is to increase click-through rate because people who see an exact match of their search query in your video’s description will immediately realize your video’s relevance to what they’re looking for.

Put your keywords in the description so as not to miss out on your keywords being ‘Emboldened’ in the Search results page if it matches a user’s search query.

Putting a link in your description is fine so long as it is a relevant, qualified link that helps describe what your video is about or helps people to have a further idea about your video.

Key Takeaway: Write around 300-500 words to describe what the video is about. It’s not a transcription of your video, but the more you explain what your video is and the more information you give about your video in the description area, the better.

Tags
Put in at least 10 tags (31-40 tags are fine as well), make sure your keywords are in there, make sure they’re relevant to the video. This is where you target those extra keywords where you want your video to pop out in. Hashtags also show up in YouTube videos as well and adding them in as tags allow users to make finding videos easier. This can work well if you’re creating a marketing campaign, or simply want related videos to show up in the same search result.

Youtube video Tags are plural and non-plural sensitive. So if you’re talking about a camping bed, you should put in your tags section “Camping bed” as well as “Camping beds” because that’s a Product defi